In today’s world of marketing and branding, the more you’re heard or seen the bigger your branding is. It is as clear as daylight.
But that doesn’t mean that the most marketed ones are the best in business. They maybe the best or one of the best but there are others certainly as worthy if not more.
Infact, the more evolved one is the quieter he or she is in general. And this fact is completely opposite to the current trend of trying to become more noisy and visible. With deeper understanding comes a natural inclination to just be and not do. It’s like the very existence of that person is everything put perfectly together. He or she will not readily try to attain perfection or project oneself as perfect. Hence, it means that that person doesn’t really bother much to be heard or seen. Even though hearing or seeing that kind of a person would benefit everyone for sure.
That is why it is very important for us to be more observant of the minute, quieter things. It is the minute things which gives more knowledge. It is always natural to see ,hear and be drawn to the one who’s most heard or seen. However, it is certainly beneficial to find and observe people who are a little ‘behind the curtain types’ but brilliant nonetheless.
Personally, I’ll be drawn more to a person like that as opposed to the majority who would be drawn to noise and visibility. It will be give me more opportunity to learn in detail. It’ll let me understand the minute, quieter things in general.
Just an example before I finish, you will always see the monkeys and the birds first in a jungle safari. But the tiger is rarely seen if at all it is seen in a very quiet place.
Om Shanti….?